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The Evening Paper - Media, Culture and the Modern Condition

Mar 10, 2020

Rapper M-I-A has launched her own Patreon. That's the service that allows fans to pay monthly or or per project for mostly internet based content. The multi platinum selling star is latest artist with a major record contract to join the platform known as a major revenue source for podcasters, bloggers and youtubers.

In her video introduction to the project she said she wanted a closer relationship with her fans.

The brit says she’ll be documenting the creation of a new album and her and world travels along with providing exclusive artwork, and live streams for her subscribers.

Singers Ben Folds, Cautious Clay and Jacob Collier joined Patreon in the past year. As surprising as it seems that established acts are joining it shouldn’t been. 

The platform’s root come from Jack Conte, one-half of the band Pomplamoose (who rose to fame on YouTube). Conte created Patreon in 2013.

In his ted talk, he slammed the structure that the music business uses to play artists.

Conte’s dream has scaled gaining an increasing amount of mainstream success. 

In November, Patreon announced that its global network of creators have earned more than $1 billion on Patreon, with the support of over 4 million patrons.

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