Oct 21, 2020
iHeartMedia has added regular national, regional and local sports breaks to its 500+ radio stations, most of which are not sports focused. This is according to Sports Business Daily.
Sports personalities like Cris Collinsworth, Colin Cowherd, Dan Patrick and Joy Taylor are expected to appear on non-sports radio stations as well.
The move is part of iHeartMedia’s launch of the iHeartSports Network. The company cites a study that said 83% of sports fans want daily updates and a Nielsen stat that says 89% of sports fans listen to the radio every week.
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